Quick Guide to Copywriting

based on Mike Dillard – MLMTrafficFormula

Copywriting is the “Million Dollar Skill” that 98% of network marketers neglect. And one of THE easiest ways to separate YOURSELF from the masses.

Copywriting will make or break your marketing efforts.

If your ads are weak, you don’t get clicks. If your capture page copy is weak you don’t get conversions (leads). If your offer is weak you won’t make money or sponsor distributors.

Copywriting is salesmanship through the written word.

The best way to learn how to write effective ad copy is by studying two things:

1. Other successful copywriters – Your “swipe file”

 

2. Human Psychology

4 Main Principles of Successful CopyWriting

 

 

 

 

1. Be Yourself and Be Genuine

 

2. Provide Specifics (proof)

 

3. Position Yourself as an Expert or Consultant

 

4. Disguise Your Sales Pitch Within Valuable Content and Provide Proof to Back Up Your Claims and Promises

 

 

 

 

 

 

 

 

 

 

 

The 6 Critical Steps to Mastering Copywriting

Step 1 :

Know your Target Market Intimately

Step 2 :

 

Choose a Specific Angle

Step 3 :

 

Start and Then Review Your Swipe File

Step 4 :

 

Define The Ultimate Benefit that you are providing and create your headlines

Step 5 :

 

Write your Benefit Bullets

Step 6 :

 

Create Your Offer