The first thing a reader notices about a text is its title. Bob Stone, one of the world’s best known copywriters said “Your first 15 words count more than the 15,000 words that follow!”  A good title is the only way you can impress a prospective reader of your text and convince him or her that what follows would be worth his or her time.  It is the title that determines whether the text would be read or left off. 

In this era, the internet has millions of websites available. Of course, all of them cannot be unique.  Many of them have similar themes and cover the same subjects.  So, how to make yours stand out in the crowd? Not only for websites,  there is competition everywhere where information is involved. The reader is looking for quick and relevant information.  And it is the headline that gives the first impression of the text to the user.  It is the headline based on which the user decides if the text is worth more than a glance.

Writing good headlines is the most important skill that a copywriter must have.  The goal of a copywriter is to persuade the reader to take some action.  That can work only if the reader goes through what is written.  So what persuades the reader to read your text completely? Most definitely, it is the headline. The readers quickly scan the top of the text and make snap decisions on whatever is written.  A good title can attract them as well as keep them tuned in.

The goal of the headline is getting the first sentence read.  Unless the visitor starts reading, it does not matter how well the text is written.  A good title can bring the visitor to do just that. Every successful writer would know how critical it is to write a compelling headline.  Without that, no one would bother to buy a newspaper.  The headlines there are written in bold face, so that you can read them from a distance and you got to buy the paper to read the rest. Experts say that half the total time you have to write a text should be spent on writing the headline.

The famous management principle called the Pareto principle or simply the 80/20 rule, applies to headlines as well. If you write a text, out of 100 people that see it, 80 will read only the headline and 20 will read the entire text. A good title can help you in beating this average.   No matter what is your goal behind writing the text is, it is certain that you want to reach largest possible audiences. 
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With all of the different types of marketing today, one may have a tough time deciding which way to go on the marketing road. It would be even tougher if you are a newbie to the marketing and business world. Contrary to popular belief, article marketing is still a very popular and very profitable way to market. All you need is a little knowledge under your belt and you can be on our way to a straight road to success. You can use the concept of article marketing in a variety of ways.

One way is to get someone to write for you. Many people who market on the internet have no idea how to write. By hiring the right writing talents you will be able to produce relevant and eye-catching content. You want to make sure that your article is written in such a way as to grab the reader’s attention. Everyone has something to say but it how you say it that makes the difference. If you advertise your article the right way, then this type of marketing can help you sustain all that you come across in your attempt to make a place for yourself in web space.

Research is the key to knowing where to advertise so that your efforts are not wasted. Marketing in the wrong places will not take you anywhere. There is not enough that can be said for research. Article marketing is a powerful tool when used the right way. You can market on the internet, magazines, and newspapers and even write a blog.

When your article is written the right way, you will have the reader eating out of the palm of your hand. If you keep them smiling and interested, they are sure to turn into purchasing customers. Everyday that you open your email you probably have some sort of newsletter or ad asking you to visit someone’s website. Once you click onto the link, it takes you to the website or blog where you get more information. Article marketing works the same way through articles and blog posts.

How many times have you read something that interested you and then you turned around and purchased the product it was talking about? This is just one of the examples of how internet article marketing is making money for people today.

So, if the question is, does article marketing work? The answer is a resounding yes. Article marketing has fought the good fight with all of the up to date methods and it has only failed where not used the way it should be.

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based on Mike Dillard – MLMTrafficFormula

Copywriting is the “Million Dollar Skill” that 98% of network marketers neglect. And one of THE easiest ways to separate YOURSELF from the masses.

Copywriting will make or break your marketing efforts.

If your ads are weak, you don’t get clicks. If your capture page copy is weak you don’t get conversions (leads). If your offer is weak you won’t make money or sponsor distributors.

1. Other successful copywriters – Your “swipe file”

2. Human Psychology

1. Be Yourself and Be Genuine

2. Provide Specifics (proof)

3. Position Yourself as an Expert or Consultant

4. Disguise Your Sales Pitch Within Valuable Content and Provide Proof to Back Up Your Claims and Promises

Know your Target Market Intimately

Articles are written in a variety of ways however every article is formatted using at universal style of writing. From the time we’re taught to write book reports or short stories, we’re all given the outline format to writing a good flowing piece. You should begin outlining the topic, although this is not the format of the article, it is used to create the content of the article. A flowing article will have three main parts the introduction, the body and the conclusions. Some articles will include a summation of the articles which leads into the conclusion. Your introduction will be the part of the article which will present the topic, most often it introduces the nature of the article. It should be written the presents a problem in a way that the reader will have to continue the article to get the solutions. The introduction should flow easily into the content or body of the article which provides in more detail the need for the article. Finally the article should end with the conclusion which give the solutions. This is the standard format of most articles in every type of media.

Search Engine Optimization articles, however, need to use specific techniques such as use keyword rich information while still being a flowing and entertaining article.

Writing articles in order to promote your business, services and products is a wise choice for any entrepreneur. As an added benefit to the “cost conscious” business owner, the only cost when employing this type of marketing is the cost of your time. Where to begin? Here’s how!

Start by having your article proofread either by a professional or simply by another set of eyes. Sometimes another set of eyes is all you need to catch those pesky mistakes and errors. Next, add the content to your website. Make sure you have a catchy title and that your content is well researched. Grammar and spelling errors look unprofessional and should be avoided at all costs. Most start up web-based businesses can’t really afford editors and proof readers but submitting professional content does not have to be expensive. There are websites out there that promote freelance writers willing to work for next to nothing and can produce great materials. It may be possible that fitting this type of employer into your website budget will be a great benefit to your site. Once you have the articles written and proofread, begin submitting your article to free article sites and posting your informational pieces on forums and discussion boards. That’s it!

Once this information begins to circulate the Internet and each click generates a certain type of “word of mouth” you will begin to see that your efforts have been paid off ten-fold with the increase in traffic your site develops. Writing effective search engine optimization articles for your website is a win-win situation in the game of search engine marketing. \\\

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