The first thing a reader notices about a text is its title. Bob Stone, one of the world’s best known copywriters said “Your first 15 words count more than the 15,000 words that follow!”  A good title is the only way you can impress a prospective reader of your text and convince him or her that what follows would be worth his or her time.  It is the title that determines whether the text would be read or left off. 

In this era, the internet has millions of websites available. Of course, all of them cannot be unique.  Many of them have similar themes and cover the same subjects.  So, how to make yours stand out in the crowd? Not only for websites,  there is competition everywhere where information is involved. The reader is looking for quick and relevant information.  And it is the headline that gives the first impression of the text to the user.  It is the headline based on which the user decides if the text is worth more than a glance.

Writing good headlines is the most important skill that a copywriter must have.  The goal of a copywriter is to persuade the reader to take some action.  That can work only if the reader goes through what is written.  So what persuades the reader to read your text completely? Most definitely, it is the headline. The readers quickly scan the top of the text and make snap decisions on whatever is written.  A good title can attract them as well as keep them tuned in.

The goal of the headline is getting the first sentence read.  Unless the visitor starts reading, it does not matter how well the text is written.  A good title can bring the visitor to do just that. Every successful writer would know how critical it is to write a compelling headline.  Without that, no one would bother to buy a newspaper.  The headlines there are written in bold face, so that you can read them from a distance and you got to buy the paper to read the rest. Experts say that half the total time you have to write a text should be spent on writing the headline.

The famous management principle called the Pareto principle or simply the 80/20 rule, applies to headlines as well. If you write a text, out of 100 people that see it, 80 will read only the headline and 20 will read the entire text. A good title can help you in beating this average.   No matter what is your goal behind writing the text is, it is certain that you want to reach largest possible audiences. 
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It is generally known and accepted that using banners and advertisements of that kind are not very effective ways of generating traffic, especially if that is the only method being used. The first suggestion would be not to use banners as the singular option, but rather as a part of a general strategy that demands that you use several ways of advertising and marketing in order to get some more traffic, and convert that traffic to sales and profit. However even as a part of a marketing campaign, the usage of banners needs to follow some standards, and it has its share of secrets and tips.

First of all you need to create some banners that stand out from all the other ones that exist and as you know they exist in abundance. You have to find something catchy and maybe even funny, something that will trigger the curiosity of those who see it and will make them want to click on it. You can decide if that would suit the purpose or you may want to pick a weird and bizarre phrase or something similar that will draw attention. It’s up to you to choose depending on your niche and needs, as well as taste. Whatever you do don’t come up with something conventional because it will be a waste of money and time.

Secondly, you need to create something that is relevant to your website. If your business is about medical equipment then obviously you need to inform the

readers and viewers what it is about. Be careful and do not try to mislead them because even if they click on your banner, they will close the web page in no time if they figure out that they were tricked. If the banner is contextually connected with the website then you have good chances that they will be interested in browsing through a little more.

As in all marketing and traffic generation methods, having quality content in your website helps the conversion of the traffic to sales. Even if the users click on the website, they won’t stay for long if they do not find it useful or professional enough. Let them know from the banner that they will be visiting something of true value and make sure you keep up the promise.

Putting up banners is relatively easy, as most forums allow that for free. Do not forget to add a banner in your email signature or member signature, if you participate in forums, because you can achieve some great visibility for a long time with no investment whatsoever.

Web Traffic From Article Marketing

Article marketing can prove to be one of the lowest budget marketing techniques that one can employ to promote their company or products. There have been different mediums used to publish the articles to the mass public. Newspapers can be counted as a primary source in past times from which many companies took advantage in promoting their businesses while at the same time the newspaper groups got a free article to be put on their page.

Since the time of the computer revolution, newspapers may not have been given as much importance as a source for article publishing at it was before. Newspapers and magazines received a bigger blow after the internet gained mass popularity and almost everyone wished access to the internet. Internet is basically a whole world compressed and fitted into the small screen where almost every category of subjects can be found and the numbers continue to grow each day.

According to an estimate, there were well over 5 billion web pages on the internet as of 2007. There are millions more added everyday and more people are switching over to the internet as their main source of information. Because of this, article marketing has found a way to flourish in such environments where potentially millions of users can view any page they want. But to attract someone to a page, there should be a good strategy. Websites that may not necessarily have to do something with articles also tend to adapt the article way of writing to provide detailed information. Articles can provide a good way to get decent traffic.

There is a technique known as SEO writing which anybody who is familiar with the internet would have heard of by now. SEO stands for search engine optimization. If an article is written in such a manner which a certain search engine likes and may feel happy in showing that page at a higher level and ranking, then an article can help a lot to increase the traffic. Another way is to make the website link visible and tell the people what can be found there. Article writing and publishing with links provided to the concerned websites has been found to be extremely effective in driving traffic. People need information and businesses need people to come to them, so they use the information that is required to draw these people to their websites. That’s how article marketing works and both parties tend to benefit from this interaction.

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And not just any list… you need a strong double opt-in list AND a downline list… and you need it today!

Lists are the fastest and easiest way for you to earn HUGE profits with minimal work. Just listen to any “guru” internet marketer and they will tell you the exact same thing.

A good list is money in YOUR bank account.

You can promote products with a click of your mouse, you can get instant sales virtually overnight and you can finally start to see the true power and ease of REAL internet marketing.

I don’t have to tell you that it can be difficult to build a strong, powerful list. You might have even tried to build your own list before without any success.

And I have to let you know that it’s not your fault!

There really aren’t that many options out there for internet marketers. You could buy a list… but if someone is selling a list that usually means that the email addresses are old, inactive or the list just refuses to buy.

And there isn’t much help out there for someone looking to build a powerful, strong list on their own. In fact, I know more than a few people who say that they tried to build their own lists… but they just never could get everything off the ground.

This is very common… You know you need a list, you know that you need it TODAY and you know the kind of profit and revenue that it can bring in…. you just don’t know how to get started.

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The quality of an ad impacts the search results of Google, ads, and your account performance so you should establish or develop a method to figure out how your customers found your ad and how they track these results. There are many ways to do so. Most companies ask “How did you hear about us?” from new customers who phone or visit while other companies ask who referred them.But tracking is a great way to determine if your advertising is effectively working.Tracking precisely tells you the media or ads that bring inquiries and the ads that generate sales. This distinction is actually a key. The amount of revenue each advertising dollar produces can easily be tracked if can keep a tally of the number of invoices.Tracking ad performance helps you to decide if you need to adjust your advertising in order to make your budget most effectively work for you. So you will pre-emptively learn when to stop using some media or publications and when to spend more money in others. You can precisely make out which headings are getting you the majority.

Advertising has long been considered is a trial-and-error process. Several years will be spent trying out different advertising options plus analyzing assessing results to gather knowledge about your target markets and the mix of media that is working best for your business.

AdWords makes use of a variable named the ‘Quality Score.’ The score is used to evaluate the relevance of your keywords. Quality Score calculation is based on the click through rate (CTR) of your keywords on Google.

Each time one of your keywords matches a query then your quality score is updated. Quality Score is a true indicator of the success of an ad amongst the people. Based upon the quality score the google search engine places the ad at various positions over the content network. It is a true representation of how useful a user has found an ad to be and is a prime element in the AdWords cost-per-click (CPC) pricing model.

For analyzing the performance of your account quickly, Google suggests using these resources:

Keyword Analysis pages: A detailed view of keyword’s performance can be made by checking the Keyword Analysis page that gives an exact idea about the Quality Score of your Ad. It also suggests how you can actually improve your quality Score.

Keyword Status:  On your Ad Group Details page, the ‘Keywords’ tab can be used to check the status of the keyword. This status lets you know if your keyword is prompting ads to show up on the results of search pages.

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Post-testing or tracking of ad effectiveness is commonly termed as Ad tracking. It is a streamlined process that is used in-market research to  monitor performance of a brand .The brand performance covers areas like advertising awareness, product demonstration and product usage, and aims to study the attitude of customers towards the brand  in contrast with that of a competing brand.

Now depending upon the frequency and pace of the purchase cycle, tracking of the product can be done continuously like conducting a some interviews on weekly basis or it can be done intermittently with interviews being conducted in widely spaced periods like three months or six months.

As a researcher is equipped with the information about the ad like when the ad was launched, what was the length of each advertising flight, how many dollars were spent on the ad-campaign, whenever and wherever the interviews are conducted, the outcomes provide an accurate and clear picture of the marketplace and the effects on the market by the marketing messages and decisions of the advertiser.

Why Ad tracking is done?

The exercise of ad tracking is generally done to provide a measure of the aggregate effect of the media weight and ad expenditure on the success of a brand amongst consumers. It also aims to estimate the effectiveness of the media buy and the quality of the advertising executions and the creativity of the designers.

Some recent forms of online ad-tracking have drawn a line between the quality issues of the creative part from that of the media. Their idea is to focus on the performance of ads as compared to the competitive ads aired by others at the same time. However it has to be noted that all the data related to ad tracking is used as an input to the Marketing Mix Models that are specially built by marketing science statisticians to estimate advertising return on investment (ROI).

The Method

 Ad tracking studies can be conducted through number of media. These can be done either by calling people up or by using the Internet. Both the mediums have their own base of advertising awareness because the methods aim to tap into consumer memories differently. While an Internet interview provides visuals, a telephonic survey lacks that feature. It is very difficult to provide verbal description to the consumers; therefore telephonic ad-tracking is not as successful as the internet ad-tracking.

All in all ad-tracking is a great and efficient way to minimize advertising cost and target the consumers with a product and services that have good rapport with them, resulting in happiness in them.

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When you limit the supply of a product or service in some way (i.e.

takeaway selling), basic economics dictates that the demand will rise.

In other words, people will generally respond better to an offer if

they believe the offer is about to become unavailable or restricted in

some way.

And of course, the opposite is also true. If a prospect knows your

product will be around whenever he needs it, there’s no need for him

to act now. And when your ad is put aside by the prospect, the

chance of closing the sale diminishes greatly.

It’s your job, therefore, to get your prospect to buy, and buy now.

Using scarcity to sell is a great way to accomplish that.

1) Limiting the quantity

2) Limiting the time

3) Limiting the offer

In the first method, limiting the quantity, you are presenting a fixed

number of widgets available for sale. After they’re gone, that’s it.

It paints a compelling picture and irresistible offer that forces your

prospect to act and act now! And if it doesn’t, then you drop that ad

like a hot potato and go with one that does.

Effective persuasion is like your top salesperson–the one who

continues to break all your sales records year after year–on the job

24 x 7, multiplied by thousands or millions! Just imagine if that

salesperson, the one with proven results, could be multiplied as much

as you wanted.

Now that would be effective (and cost-efficient) marketing!

And that’s the kind of proven marketing you need to employ.

The debate on using long copy versus short copy never seems to

end. Usually it is a newcomer to copywriting who seems to think that

long copy is boring and, well…long. “I would never read that much

copy,” they say.

The fact of the matter is that all things being equal, long copy will

outperform short copy every time. And when I say long copy, I don’t

mean long and boring, or long and untargeted.

The person who says he would never read all that copy is making a

big mistaking in copywriting: he is going with his gut reaction instead

of relying on test results. He is thinking that he himself is the

prospect. He’s not. We’re never our own prospects.

There have been many studies and split tests conducted on the long

copy versus short copy debate. And the clear winner is always long

copy. But that’s targeted relevant long copy as opposed to

untargeted boring long copy.

Some significant research has found that readership tends to fall off

dramatically at around 300 words, but does not drop off again until

around 3,000 words.

If I’m selling an expensive set of golf clubs and send my long copy to

a person who’s plays golf occasionally, or always wanted to try golf, I

am sending my sales pitch to the wrong prospect. It is not targeted

effectively. And so if a person who receives my long copy doesn’t

th

word, they weren’t qualified for my offer in the first place.

th word or

th word. They still wouldn’t have made a purchase.

painting an irresistible offer, telling him how my clubs will knock 10

strokes off his game, he’ll likely read every word. And if I’ve targeted

my message correctly, he will buy.

Remember, if your prospect is 3000 miles away, it’s not easy for him

to ask you a question. You must anticipate and answer all of his

questions and overcome all objections in your copy if you are to be

successful.

And make sure you don’t throw everything you can think of under

the sun in there. You only need to include as much information as

you need to make the sale…and not one word more.

If it takes a 10-page sales letter, so be it. If it takes a 16-page

magalog, fine. But if the 10-page sales letter tests better than the

16-page magalog, then by all means go with the winner.

Does that mean every prospect must read every word of your copy

before he will order your product? Of course not.

Some will read every word and then go back and reread it again.

Some will read the headline and lead, then skim much of the body

and land on the close. Some will scan the entire body, then go back

and read it. All of those prospects may end up purchasing the offer,

but they also all may have different styles of reading and skimming.

Which brings us to the next tip…

Your layout is very important in a sales letter, because you want your

letter to look inviting, refreshing to the eyes. In short, you want your

prospect to stop what he’s doing and read your letter.

If he sees a letter with tiny margins, no indentations, no breaks in

the text, no white space, and no subheads…if he sees a page of

nothing but densely-packed words, do you think he’ll be tempted to

read it?

Not likely.

If you do have ample white space and generous margins, short

sentences, short paragraphs, subheads, and an italicized or

underlined word here and there for emphasis, it will certainly look

more inviting to read.

When reading your letter, some prospects will start at the beginning

and read word for word. Some will read the headline and maybe the

lead, then read the “P.S.” at the end of the letter and see who the

letter is from, then start from the beginning.

And some folks will scan through your letter, noticing the various

subheads strategically positioned by you throughout your letter, then

decide if it’s worth their time to read the entire thing. Some may

never read the entire letter, but order anyways.

You must write for all of them. Interesting and compelling long copy

for the studious reader, and short paragraphs and sentences, white

space, and subheads for the skimmer.

Subheads are the smaller headlines sprinkled throughout your copy.

When coming up with your headline, some of the headlines that

didn’t make the cut can make great subheads. A good subhead

forces your prospect to keep reading, threading him along from start

to finish throughout your copy, while also providing the glue

necessary to keep skimmers skimming.

There’s a well-known structure in successful sales letters, described

AIDA.

AIDA stands for:

Attention

Interest

Desire

Action

First, you capture your prospect’s attention. This is done with your

headline and lead. If your ad fails to capture your prospect’s

attention, it fails completely. Your prospect doesn’t read your stellar

copy, and doesn’t order your product or service.

Then you want to build a strong interest in your prospect. You want

him to keep reading, because if he reads, he just might buy.

Next, you channel a desire. Having a targeted market for this is key,

because you’re not trying to create a desire where one did not

already exist. You want to capitalize on an existing desire, which your

may or may not know he already has. And you want your

prospect to experience that desire for your product or service.

Finally, you present a call to action. You want him to pick up the

telephone, return the reply card, attend the sales presentation, order

your product, whatever. You need to ask for the sale (or response, if

that’s the goal). You don’t want to beat around the bush at this point.

If your letter and AIDA structure is sound and persuasive, here’s

where you present the terms of your offer and urge the prospect to

act now.

A lot has been written about the AIDA copywriting formula. I’d like to

add one more letter to the acronym: S for Satisfy.

In the end, after the sale is made, you want to satisfy your prospect,

who is now a customer. You want to deliver exactly what you

promised (or even more), by the date you promised, in the manner

you promised. In short, you want to give him every reason in the

world to trust you the next time you sell him a back-end offer. And of

course you’d rather he doesn’t return the product (although if he

as promised

).

If you’re going to make a single change to boost your response rate

do

have one, don’t you?).

Why? Because five times as many people read your headline than

your copy. Quite simply, a headline is…an ad for your ad. People

won’t stop their busy lives to read your copy unless you give them a

good reason to do so. So a good headline promises some news and a

benefit.

Perhaps you’re thinking, “What’s this about news, you say?”

Think about the last time you browsed through your local newspaper.

You checked out the articles, one by one, and occasionally an ad may

have caught your eye. Which ads were the ones most likely to catch

your eye?

The ones that looked like an article, of course.

The ones with the headline that promised news.

The ones with fonts and type that closely resembled the fonts and

type used in articles.

The ones that were placed where articles were placed (as opposed to

being placed on a full page of ads, for example).

And the ones with the most compelling headlines that convinced you

it’s worth a few minutes to read the copy.

have

a headline.

Why? Because your response can increase dramatically by not only

adding a headline, but by making that headline almost impossible to

for your target market.

Your target market.

For example, take a look at the following headline:

News, and a benefit.

Will that headline appeal to everyone?

No, and you don’t care about everyone.

But for someone who handles hazardous waste, they would sure

appreciate knowing about this little gem.

That’s your target market, and it’s your job to get them to read your

ad. Your headline is the way you do that.

Ok, now where do you find great headlines?

You look at other successful ads (especially direct response) that

have stood the test of time. You look for ads that run regularly in

magazines and other publications. How do you know they’re good?

Because if they didn’t do their job, the advertiser wouldn’t keep

running them again and again.

You get on the mailing lists of the big direct response companies like

Agora and Boardroom and save their direct mail packages.

You read the National Enquirer.

Huh? You heard that correctly.

The National Enquirer has some of the best headlines in the

business.

Pick up a recent issue and you’ll see what I mean. Ok, now how

could you adapt some of those headlines to your own product or

service?

Your headline should create a sense of urgency. It should be as

specific as possible (i.e. say $1,007,274.23 instead of “a million

dollars”).

The headline appearance is also very important. Make sure the type

used is bold and large, and different from the type used in the copy.

Generally, longer headlines tend to out pull shorter ones, even when

targeting more “conservative” prospects.

Some other sites online where you can get great headlines (from

master copywriter John Carlton, no less) are:

http://www.otsdirect.com/products.html

http://www.trsdirect.com/product.php

http://www.ohpdirect.com/product.php

On each page, click on the individual products in order to view the

ads and headlines.

It should go without saying that when you use other successful

headlines, you adapt them to your own product or service. Never

copy a headline (or any other written copyrighted piece of work for

that matter) word for word. Copywriters and ad agencies are

notoriously famous for suing for plagiarism. And rightfully so.

When your prospect reads your ad, you want to make sure he

believes any claims you make about your product or service. Because

if there’s any doubt in his mind, he won’t bite, no matter how sweet

the deal. In fact, the “too good to be true” mentality will virtually

is

all true.

perception

of believability?

Because after all, it’s the perception you need to address up front.

But of course you also must make sure your copy is accurate and

truthful.

If you’re dealing with existing customers who already know you

deliver as promised, emphasize that trust. Don’t leave it up to

them to figure it out. Make them stop, cock their heads, and

has

never done me wrong

before. I can trust them.”

Include testimonials of satisfied customers. Be sure to put full

less believable than “Andy Sherman, Voorhees, NJ.” If you can

also include a picture of the customer and/or a professional

title, that’s even better. It doesn’t matter that your testimonials

aren’t from somebody famous or that your prospect does not

know these people personally. If you have enough compelling

testimonials, and they’re believable, you’re much better off

than not including them at all.

Pepper your copy with facts and research findings to support

your claims. Be sure to credit all sources, even if the fact is

common knowledge, because a neutral source goes a long way

towards credibility.

For a direct mail letter or certain space ads where the copy is in

the form of a letter from a specific individual, including a

picture of that person helps. But unlike “traditional” real estate

letters and other similar ads, I’d put the picture at the end near

your signature, or midway through the copy, rather than at the

top where it will detract from your headline. And…if your sales

is from a specific individual, be sure to include his

credentials to establish him as an expert in his field (relating to

your product or service, of course).

If applicable, cite any awards or third-party reviews the product

or service has received.

If you’ve sold a lot of widgets, tell them. It’s the old “10 million

people can’t be wrong” adage (they can be, but your prospect

will likely take your side on the matter).

Include a GREAT return policy and stand by it! This is just good

business policy. Many times, offering a double refund

guarantee for certain products will result in higher profits. Yes,

you’ll dish out more refunds, but if you sell three times as many

widgets as before, and only have to refund twice as much as

before, it may be worth it, depending on your offer and return

on investment. Crunch the numbers and see what makes

sense. More importantly,

test! Make them think, “Gee, they

wouldn’t be so generous with returns if they didn’t stand

behind their product!”

If you can swing it, adding a celebrity endorsement will always

help to establish credibility. Heck, if ‘ol honest Abe Lincoln

recommended your product and backs up your claims, it must

be true! Ok, you get the idea, though.

When it makes sense, use 3rd party testimonials. What are 3rd

party testimonials? Here’s some examples from some Web site

copy I wrote when there weren’t many customer testimonials

available yet:

Alfred Huger, Senior Director of Engineering,

Symantec Security Response (maker of Norton

security software)

Dave Methvin, Chief Technology Officer, PC Pitstop

Paul Bryan, Director, Security And Technology Unit,

Microsoft

Do you see what I did?

I took quotes from experts in their respective fields and turned

them to my side. But…be sure to get their consent or

permission from the copyright holder if there’s ever any

question about copyrighted materials as your source.

Note that I also pushed an emotional hot button: fear.

It’s been proven that people will generally do more to avoid

pain than to obtain pleasure. So why not use that tidbit of info

to your advantage?

Reveal a flaw about your product. This helps alleviate the “too

good to be true” syndrome. You reveal a flaw that isn’t really a

flaw. Or reveal a flaw that is minor, just to show that you’re

being “up front” about your product’s shortcomings.

Example:

test!

If you are limiting the offer with a deadline “order by” date, be

sure the deadline is real and does not change. Deadline dates

that change every day are sure to reduce credibility. The

prospect will suspect, “if his deadline date keeps changing, he’s

not telling the truth about it…I wonder what else he’s not

telling the truth about.”

Avoid baseless “hype.” I discussed that in my previous tip.

Enough said.

position, the USP is often one of the

most oft-misunderstood elements of a good sales letter. It’s what

separates your product or service from your competitors. Let’s take a

quick look at some unique selling propositions for a product itself:

Lowest Price – If you’ve got the corner marketed on budget

prices, flaunt it. Wal-Mart has made this USP famous lately, but

it’s not new to them. In fact, selling for cheaper has been

around as long as capitalism itself. Personally, I’m not crazy

about price wars, because someone can always come along

and sell for cheaper. Then it’s time for a new strategy…

Superior Quality – If it outperforms your competitor’s product

or is made with higher quality materials, it’s a good bet that

you could use this fact to your advantage. For example,

compare Breyers Ice Cream to their competitor’s. From the

packaging to the wholesome superior ingredients, the quality is

evident. It may cost a little more than their competitor’s ice

cream, but for their market, it sells.

Superior Service – If you offer superior service over yourcompetitor’s, people will buy from you instead. This is

long-distance, Internet service providers, cable television, etc.

Exclusive Rights – My favorite! If you can legitimately claim

that your product is protected by a patent or copyright,

licensing agreement, etc., then you have a winner for exclusive

President of the U.S.

must buy it from you.

Ok, what if your product or service is no different than your

competitor’s? I would disagree, because there are always differences.

The trick is to turn them into a positive advantage for you. You want

to put your “best foot forward.” So what can we do in this scenario?

One way is to present something that your company has devised

internally that no other company does. Look, there’s a reason why

computer store “A” offers to beat their competitor’s price for the

same product by X%. If you look closely, the two packages are never

exactly the same. Company “B” offers a free scanner, while company

“A” offers a free printer. Or some other difference. They are

comparing apples to oranges. So unless you find a company with the

exact same package (you won’t…they’ve seen to that), you won’t be

able to cash in.

But what if you truly have the same widget for sale as the guy up the

road?

Unless your prospect knows the inner workings of both your and your

competitor’s product, including the manufacturing process, customer

service, and everything in-between, then you have a little potential

creative licensing here. But you must be truthful.

For example, if I tell my readers that my product is bathed in steam

to ensure purity and cleanliness (like the cans and bottles in most

beer manufacturing processes), it doesn’t matter that Joe’s Beer up

the road does the same thing. That fact that Joe doesn’t advertise

this fact makes it a USP in your prospect’s eyes

Want some more USP examples?

We are the only car repair shop that will buy your car

if you are

not 100 percent satisfied with our work.

Delivered in 30 minutes or it’s on us!

No other furniture company will pay for your shipping.

Our recipe is so secret, only three people in the world know it!

As with most ways to boost copy response, research is the key with

your USP. Sometimes your USP is obvious, for example if you have a

patent. Other times you must do a little legwork to discover it (or

shape it to your target market).

Here’s where a little persistence and in-person selling really pays off.

Let me give you an example to illustrate what I mean:

Suppose your company sells beanbag chairs for kids. So you, being

the wise marketer that you are, decide to sell these beanbags in

person to prospects before writing your copy. After completing

twenty different pitches for your product, you discover that 75

percent of those you visited asked if the chair would eventually leak.

Since the chairs are for kids, it’s only logical that parents would be

concerned about their youngster jumping on it, rolling on it, and

doing all things possible to break the seam and “spill the beans.”

So when you write your copy, you make sure you address that issue:

“You can rest assure that our super-strong beanbag chairs are triplestitched

for guaranteed leak-proof performance. No other company

will make this guarantee about their beanbag chairs!”

For a really in depth look at how to perfect a better USP checkout

http://www.informativebooks.com