Use Takeaway Selling to Increase the Urgency

When you limit the supply of a product or service in some way (i.e.

takeaway selling), basic economics dictates that the demand will rise.

In other words, people will generally respond better to an offer if

they believe the offer is about to become unavailable or restricted in

some way.

And of course, the opposite is also true. If a prospect knows your

product will be around whenever he needs it, there’s no need for him

to act now. And when your ad is put aside by the prospect, the

chance of closing the sale diminishes greatly.

It’s your job, therefore, to get your prospect to buy, and buy now.

Using scarcity to sell is a great way to accomplish that.

There are basically three types of takeaways:

1) Limiting the quantity

2) Limiting the time

3) Limiting the offer

 

 

 

 

In the first method, limiting the quantity, you are presenting a fixed

number of widgets available for sale. After they’re gone, that’s it.

Some good ways to limit the quantity include:

 

 

only so many units made or obtained

selling off old stock to make room for new

limited number of cosmetically-defected items, or a fire sale

only a limited number being sold so as not to saturate the market etc.

It paints a compelling picture and irresistible offer that forces your

prospect to act and act now! And if it doesn’t, then you drop that ad

like a hot potato and go with one that does.

Effective persuasion is like your top salesperson–the one who

continues to break all your sales records year after year–on the job

24 x 7, multiplied by thousands or millions! Just imagine if that

salesperson, the one with proven results, could be multiplied as much

as you wanted.

Now that would be effective (and cost-efficient) marketing!

And that’s the kind of proven marketing you need to employ.