Ezine Advertising
Years ago one of the main direct marketing techniques involved in a typical marketing and advertising campaign consisted of an offline method called magazine advertising.
I’m pretty positive that you have already heard of it, because every time you open up a magazine today a large portion if not the majority of the content within the magazine consists of pages of advertisements for products and/or services.
In the offline marketing and advertising world, magazine advertising is STILL a very viable advertising medium – as magazines still play a tremendous role in our mainstream culture.
However high-profile magazines tend to charge a large premium for advertising space due to the higher circulation the magazine directs. But with the advent of the internet, special types of magazines called ‘Ezines’ have online circulations that surpass that of typical offline magazines at a much more inexpensive premium.
The most basic definition describes an Ezine as simply an online magazine or an ‘electronic’ magazine. Others describe ezines as magazines that can be created and distributed ‘electronically’.
What I absolutely LOVE about ezines and e-newsletters is the absolute ease and convenience that ezines entail. I used to carry my favorite business and industry magazines around with me in order to read the content. However with ezines and e-newsletters, you could access the content from any computer with internet access in any part of the world at anytime!
I enjoy creating folders for my favorite ezines and e-newsletters for easy reference on my computer versus having to store and organize stacks and stacks of magazines.
The BEST part about ezines and e-newsletters is the fact that THEY ARE FREE!! You don’t have to spend a single penny on ezines and e-newsletters if you don’t want to; in addition the content is usually beneficial to you because of the massive amount of targeted marketing that ezine publishers accomplish for their subscribers.
Massive Circulation!
The circulation of an offline magazine depends on some very critical factors.
The first factor is the geographic locale the magazine covers. Generally a successful magazine should be available in all of the 50 states of the U.S. Also, the magazine must maintain the address database of their subscriber businesses and residences.
The second critical factor is the delivery postage cost involved (usually covered with the subscription cost).
The third factor is the cost to the subscriber for the monthly, quarterly or annual subscriptions.
However with a simple Ezine, the circulation only depends on one component: a confirmed opt-in email address. Ezines are always in an email format that gets sent to your email inbox – ezines are not expensive print media that must be delivered to your postal mailbox!
What’s more, an ezine publisher may choose to send your subscribed ezine to your email more than a few times a week – while traditional print magazines get snail-mailed to your place of residence once a week at most or once a month normally.
Targeted Traffic!
Ezines deliver INCREDIBLE targeted traffic to your prospect audience due to the ease, convenience and cost-effectiveness of an ezine. (Almost every Ezine I’ve personally come across was free!)
Ezine publishers get the majority of their revenue from internet marketers like you and me. They charge different fees for placing your ad in different parts of the ezine, similar to how an actual print magazine charges a fee for the use of specific pages for an advertisement.
Typically an offline print magazine charges a premium for the best spots in their magazine – the first page, the back cover, and in the middle staple fold. Ezine publishers have a similar structure:
Top Sponsor Ads (similar to the first page)
Middle Ads (similar to the middle staple fold)
Bottom Classifieds (Similar to the back classified ads)
However the only difference is that an ezine publisher can have you take advantage of something that an offline print magazine can not…..Solo Ads!!
What is a Solo Ad?
This is the definition straight from the Directory of Ezines:
“A Solo Ad is displayed on an email that is sent to everyone on the ezine publisher’s mailing list and contains only your offer. Since your offer stands alone, or ‘goes solo’, it gets much more response.”
Will this work?
One of my internet marketing colleagues sent his ad to a list of over 2000 subscribers. This ad created over 50 new leads and 12 new signups. This comes out to a whopping 22% lead-to-customer conversion ratio! And this was accomplished with a cost of $31 for the ad running over the course of 24 hours. What he accomplished equated a several thousand dollar return on his little $31 investment. Can you imagine what these results would do to revolutionize YOUR business?
Ezine Queen – Introducing Alexandria Brown aka “The Ezine Queen”. Everything You’re looking for when it comes to publishing ezines.
There are countless ezines today, and trying to do your own research for EACH and every prospective ezine could be a daunting task. However the following resource allows you access to a COMPLETE DIRECTORY of the MOST SUCCESSFUL ezines today! It is called the DIRECTORY OF EZINES, and it is owned by Charlie Page.
Believe it or not before he became the owner of the Directory of Ezines, he was actually one of its most successful subscribers. Because he loved the service so much, he purchased the website from the original owner and has been successfully running the service ever since!
Remember to subscribe to Charlie’s ezine to get a small idea of the power of Ezine advertising. Believe me, with this service you can drive massive amounts of targeted traffic to your website by having the ability to know the ins and outs of SEVERAL EZINES in which to publish!
Here is a list of additional resources that will help you succeed in the game of ezine marketing. These resources have a tremendous amount of information about the ezine industry from other internet marketers, as well as providing you with a good foundation to start YOUR Ezine campaign!
Your Action Step for driving massive amounts of targeted traffic to your website using Ezine Marketing TODAY!
Create a list of ezines related to your product or service, subscribe to as many as you feel comfortable, and place your first few solo ads! TRACK YOUR RESULTS!!!
One of the best places to advertise, is eZines (electronic magazines). You can reach a very targeted group of people for very little cost. If you haven’t used this before, start with the lower cost eZines and roll your profits into the more expensive ones. These are all excellent and your results will be determined by the size of their subscriber base.
Ezine Listings and Directories-
Big Ezine Directory The Internets Largest Searchable Database Of Ezines. Easy Search Functions With Many Search Fields.
How else to search for Ezines:
You can go to Google and type in “business opportunity ezine” or maybe “internet marketing ezine: in the search box and start looking.Or, if you are promoting something other than a business, then type in “Keyword for product ezine” in the search box. Also, if you want to search multiple search engines at the same time to get even more results, use www.dogpile.com. The best way for you to keep up is to learn to do the research and legwork on your own so that you can be independent.
Note: If you need help with writing ads visit the Ebooks for courses on this subject along with contacting your sponsor if needed. Also you can visit our Adcopy section of the site for more information and ideas.
eZines – Websites To Advertise With
(prices listed are as a guide only and do change)
Ezinead.net 320,000+ Ads for only $15
AmazingBillboards.com Turn Key Marketing Company
2BucksAnAd $10 per ad to 10 Ezines ($90 per ad to 90 Ezines)
Biz Site Biz $55 per Solo Ad, $45 per Top Sponsor Ad
DEMC E-Magazine $1,397 per Solo Ad, $227 per Top Sponsor Ad
Nobo$$ $1200 per Solo Ad, $250 per Top Sponsor Ad
BizWeb E-Gazette $675 per Top Sponsor Ad, $360 per Bottom Ad
Getresponse Smart Ads $449.95 / 100k Ads, $299.95 /50k Ads, $149.95 / 20k Ads
Ultimate Traffic System $300 for 3 Solo Ads, $217 for 2 Solo Ads, $117 for 1 Solo Ad
Nova News $197 / Solo Ad, $77 per Top Ad.
Admistress Advertising $175 per Solo Ads To All Participating Ezines (with 48 Hours Guarantee)
Super Promo $149.95 per Solo Ad
Rim Digest $149 per Solo Ad, $50 per Top Sponsor Ad
Cash From Home $99.95 per Solo Ad, $39.95 per Top Sponsor Ad
ProbizTips $197 / Solo Ad, $87 / Top Sponsor Ad, $37 per Middle Ad
Xtreme Marketing Tips $199 per Solo Ad, $99 per Top Sponsor Ad
Work At Home News $99.95 per Solo Ad, $39.95 per Top Sponsor Ad
The Millenia $120 per Solo Ad
Dollarmines $120 per Solo Ad, $50 per Top Sponsor Ad
Online Exchange $90 per Solo Ad, $40 per Top Sponsor Ad
Sendfree Advertising $47 per Top Sponsor Autoresponder Ad
Biz Site Biz $55 per Solo Ad, $45 per Top Sponsor Ad
AllAboutWebProfits $30 per 10-line Solo Ad, $25 per Top Sponsor Ad
Village Of Tidbits $30 per Solo Ad
Clickbank Login Page Ad – $35 per day
Tools and Resources for Ezine Marketing
Create Killer Solo Ads Quickly Seven Essential Building Bricks Of Profitable Solo Ads
Big Site Biz ezine – Get Off To A Quick Start –We Give You Powerful Resources To Advertise, Build And Market Your Online Busines
An astonishing tool that helps you create profit pulling Solo Ads: Use this exciting software tool to gain an unfair afvantage over your competition by creating attention grabbing Solo Ads and eMail campaigns
Jonathan Bud has an excellent course on marketing, he is one of the best out there,
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Posted by peter on November 21st, 2008 filed in Ezine Advertising | Comment now »
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